FRITOS
🤠
FRITOS 🤠
THE LAINEY WILSON FRITOS BAG
IF Fritos is all about feeding the cowboy spirit…
Then country music & Fritos must go hand-in-hand, right?
Darn tootin’. Or however the saying goes.
Holy smokes. What a bag, eh?
Ahead of her album’s release, we created a specialty kit and a Custom Fritos bag for country music star and longtime friend of Fritos, Lainey Wilson.
And that COPY! Ain’t it somethin’?
Now that’s one mighty fine package right there.
Credits:
Creative Director: Tammy Booth
Lead Art Director: Eric Snodgrass
Lead Copywriter: Chandlor Lopez